1. Use 12-18 hashtags
If you do not use hashtags only your current followers will see your posts. If you use hashtags you will allow your posts to reach new audiences and as a result, get more followers – if you select the right hashtags. Research your hashtags first!
2. Post the quotes at a specific hour each day
One of the best tips for getting constant results and interaction on your Instagram posts is to post each content type at a predefined hour. For example, if your social media plan includes image quotes, tips & images regarding your company, I recommend to have a specific hour for each. For example 9am for the quotes, 1pm for your tips and 7pm for your other image. Do not make posts to close to each other, to allow each post to get the maximum organic reach.
3. Do not put too many details on the image quote – it’s distracting
Some of my clients require to add phone numbers, websites, hashtags, url handle, logos and even taglines on the quotes. That is a big NO-NO. Not that it’s distracting to people, the small details will not be visible. I recommend adding a logo and a website max. Other details can be included in the BIO and you can always ask your fans to check out the bio in the caption of the post.
4. Use emoticons to personalize the caption
Emoticons make you more human and the perception of the fans is that you want to connect to them, by expressing some feelings using emoticons. You can include relevant emoticons. I recommend this site which does a good with the emoticons: fsymbols.com/signs
5. Ask fans to like and comment – you can also ask questions
Invite your fans to engage with your posts. Either ask a question related to the quote or ask fans to share their opinion. Then, reply to their comments, engage with them, show them that you are human and you care, that you are there not only for their comments/likes etc., and you value their point of view. There’s a quote that is very relevant for this tip: stop counting likes, comments, shares, loves and your fans as bottle caps. Makes sense?
6. Ask fans to tag a friend who would like the quote
Tagging friends is a great way to convert your fans into referrals. They recommend your content to their friends, which will become your fans if they resonate with your content. Ask your fans to tag a friend that will enjoy the quote – this is the easiest way to do it. Get creative with this and you’ll win big time.
7. Interact with Your Followers
This one is so obvious but very few people actually act on it. If you value your fans and if you want to make them loyal to you, you need to reply to their messages, comments, mentions. Always show gratitude, even for a short comment. Just 5 seconds spent can get a loyal fan. More than that, other people will see that you care and will follow you.
8. Pin Your Instagram Post to Pinterest
You can pin your content automatically on Pinterest using IFTTT.com. Just sign up to a free account and set up an app that will automatically monitor your Instagram account and get the new images which will be pinned on your Pinterest profile, in the board that you want. Why not take advantage of the power of Pinterest to drive new fans to your Instagram profile if you can do this 100% automatically and for FREE? Btw, you can do that for a Facebook page as well
Hope you enjoyed these tips.